You may not remember this, but FN coughed up the 5.7x28mm round in 1990 after nearly a decade of R&D. The Belgian gunmaker had a wrap on the cartridge and the guns– the Five-Seven pistol and P90 PDW– that used it for decades. This made it very niche and, by 2019, was close to falling out of production.
Then swooped in Ruger with their 57 pistol and it became a hit.
Soon, everyone was talking about 5.7 again. In the past few years since, CMMG, Diamondback, KelTec, PSA, and S&W entered the 5.7 game while Ruger expanded their offerings to include carbines, forcing FN to release a new Mk3 variant of the Five-Seven pistol.
In the same period, ammo makers saw the writing on the wall and started making the rounds in quantity and variants never seen in the caliber, both increasing supply and halving the cost.
Amazing what can happen when someone takes an almost forgotten round and, through the introduction of a new gun, breathes life back into it.
Well, Ruger may be trying to do a repeat with a new chambering for an old revolver. Last week they announced a new variant of the vaunted double-action Ruger Super Redhawk in .22 Hornet.